The Thais have been welcoming guests to their friendly kingdom for centuries, and while this ancient civilisation has blossomed into a vibrant modern nation, genuine hospitality and a warm welcome remain very much a part of travelling in Thailand.
Situated in the geographical heart of South East Asia, Thailand continues to be among the world’s most popular travel destinations. This can be seen in the fact that around half of those who visit Thailand for a holiday are return visitors; people just can’t get enough of the aptly named Land of Smiles where the sights and sounds are as wondrous as they are varied.
There’s something for everyone in Thailand. From the glistening temples, world-class shopping and captivating hustle and bustle of Bangkok to the ancient ruins of Sukhothai and Ayutthaya to the stunningly beautiful southern islands and beaches to the awe-inspiring religious architecture and fascinating culture and heritage found everywhere, Thailand is unsurpassed.
The northern mountains and valleys around Chiang Mai, Chiang Rai and Mae Hong Son make up a mystical landscape of rolling hills dotted with tea plantations, beautiful cloud gardens, hilltribe villages and elephant sanctuaries.